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Pitching to MedTech investors: what they look for

Investors in health technology ask different questions. Here is how to prepare a pitch that answers them.

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MedTech investors look beyond the technology. They want to understand the clinical need, the regulatory pathway, the reimbursement or buyer model and the team.

Show evidence early: user feedback, prototype test results and clear milestones. A realistic regulatory timeline builds more confidence than an optimistic one.

Be clear about who pays for your device and why. Hospitals, insurers, governments and patients each have different buying processes.

Finally, explain how the funding will move you to the next de-risking milestone, such as completed testing or a first pilot.